On the cusp of turning 30, someone told me it was the magical decade of knowing where your life is headed and self-assurance.

What they failed to mention is that a) that self-confidence takes several years to kick in and b) you still don’t know what the hell you are doing c) hangovers get worse d) shit starts to get real.

This blog is about capturing a snapshot of this decade from fitness to fashion, dating to relationships. You cannot be what you cannot see, as they say, as so it’s also gonna feature some inspirational badass women doing things their own way.

I’m a 37-year-old journalist who worked as UK Executive Editor and Global Lifestyle Head for HuffPost, working across lifestyle, women, men, fitness and health. I used to be married, I am no longer. No kids, no puppies.

I’ve freelanced for Telegraph, Guardian, Red, Stylist and The Pool, I’ve got one book published called Chase The Rainbow and am now working on Book 2 AKA In Search Of Silence while I travel for several months. (If you say ooh is it Eat, Pray, Love, there’s a bin with your name on it).

This is a FREEBIE FREE ZONE so anything you see/read about is real, yo. It’s a life experiment to see if I can inject some of the authenticity back into Instagram as much as I love the gorgeous feeds.

If you’d like to get in touch with suggestions for topics or inspirational women, email poornabell@gmail.com but it’s strictly not for PR mailing lists.